David Wagner
Founder of Juut SalonSpa and author of "Life As A Daymaker"

David & Charlie Wagner

David & Charlie's daughters, Coco and Ava

The word "Juut" means to refill and replenish, and his salons do just that. In fact, this is where David has nurtured his concept of "Daymaking" for over 24 years. Collectively the salons see nearly 4000 customers each day, and each of his 400 employees consider themselves personally responsible for making their clients' days. He deeply believes that if we make other people's happiness part of what makes us happy, then we can consciously begin to change the world. This is the heart of the Daymaking concept, and David's mission.

His experience in the salon industry and as a "Daymaker" spans over two decades. He began his career in the late 1970s as a student at the Horst Education Center in Minneapolis, Minnesota. This began his long association with Horst Rechelbacher, founder and visionary of the beauty product giant, AVEDA.

Over many years of collaboration, David and Horst became business partners in the Salon and Spa industry. In 1991, David purchased the prestigious Horst Salons+Spas from Mr. Rechelbacher, forming David Wagner Salons, Inc. In 1999, the name of the salons was changed to Juut Salonspas.

He is the president of the Salon Association of America with over 2500 salon owner members representing over 35,000 employees and is a much sought-after speaker in the business, education, and salon industries. Annually he addresses over 50,000 people. The annual revenues of the company are over $25 million.

He lives in the outskirts of Minneapolis and is a devoted Daymaker Spouse and father to his wife, Charlie, and two daughters, Coco and Ava.

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